JHSF is a Sao Paulo-based company that is leading in the real estate sector of high income in Brazil operating in the residential as well as commercial markets acquisitions, development as well as management of upscale hotels, shopping centers and international executive airport. The company always strives to find new opportunities in the areas it operates in.

Jose Auriemo Neto is the Chairman of Board of Directors and Chief Executive Officer of JHSF and under his tenure, the company has made huge strides towards success with launch of titan projects such as Parque Cidade Jardim, a luxury complex sitting on a 80,000 square meter land at the edge of Marginal Pinheiros. The complex became a huge success for both Mr. Neto and the company with enormous revenues from the shopping mall, residential areas, offices, apartments and more spaces in the building.

He first came up with the idea of constructing the complex some time before 2006 and his father, Roberto Auriemo Neto refuted it for not being a good idea at first. However, Mr. Jose Auriemo Neto pushed for the development of the project and became supportive along the way. It was launched around 2006 and as a result, it garnered a lot of fame for the entrepreneur. Consequently, he was featured in Business of Fashion’s list of the most influential individuals in the fashion industry in Brazil.

JHSF was born out of a family conflict in the 1990s between brothers. Roberto Auriemo went on to rebrand a section of the company to a real estate company. Initially, the whole company incorporated construction and incorporation services only. The company grew in the hands of Roberto Auriemo and his son, Jose Auriemo to go public in 2007. As at 2017, JHSF was valued at R$1.2 billion, thanks to the visionary leadership of Jose Auriemo.

Jose Auriemo is a family man who values family more than anything else. He said that his father was a pillar to his ideas and he counted on him for guidance. He nurtured him to take over the company from a young age. At a young age, Mr. Neto started a small company that dealt with parking. He demonstrated his leadership skills in that capacity until he joined the company at 27 years.