Lori Senecal is a sales and marketing guru. Everything she touches turns to gold. Lori has the capabilities of turning around the sales of any company or organization. Lori Senecal’s commitment to challenge people always to do the best is her essential attribute. These attributes have made her famous among many employers who hire her to lead their companies.

Lori Senecal launched her company, TAG ideation in 2003, reveals campaign live UK. She is an expert in multinational account with abundant knowledge and expertise in data analytics. Her brainchild, TAG Ideation has been in the forefront in promoting favorite brands such as Sprint, Nestle, Xbox, Nabisco, Molson and Weight Watchers. She has also worked for big corporations such as Coca-Cola where she was a Global Accountant Director for eight years and even for DDB Worldwide Communications Group Inc where she was the Chief Marketing Officer.

She is the CEO of Crispin Porter and Bogusky (CP&B), an advertising agency that specializes in building brands by making them famous. Under the leadership of Lori, the company’s revenues have increased by over 21 percent in two years. Lori is respected as a manager, and the Advertising Age has put her on its Women to Watch list, she has also been accorded the Quantum Leap Award for innovative leadership.

Before joining CP&B, Lori was President of McCann-Erickson Worldwide, Chief Innovation Officer for McCann Worldgroup, Chief Information Officer of McCann Worldgroup and later the President of the new McCann-Erickson New York office. She was born and bred in Canada and has a degree in Sales and Marketing from McGill University. When she is out of her busy schedule, she enjoys technology and photography.

For a company to succeed in the business world, its marketing crusade must and should achieve three crucial results according to Lori Senecal. It must include a point that reaches its targeted audience. The target audience should readily understand the message that is put across, and finally, the company must ensure that the signal will trigger the audience to take appropriate action. Social media marketing via Linked In, Facebook, Twitter and using the right mix of visual images can achieve the required results.

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