Desiree Perez, The Face Behind Roc Nation.

Women are on the rise in major industries in the world today. Among these industries is the music production industry. Desiree Perez is a household name in the industry. She was named among the top hundred female executives as stated by the Billboard. Perez has been a critical figure in the success of famous music artist for the past years despite her private nature.Desiree has received admiration for her prowess when it comes to brokering and negotiating business deals. Perez has been working at Roc Nation since 2009.

There she has been part of the hover circle. This circle is behind the operations of Roc Nation. They are also facilitators of Tidal.Desiree Perez has had a close business relationship with Shawn Carter. This gave her the opportunity of running SC operations. The close association has seen the rapper evolve into a business guru. Des has also overseen the expansion of other businesses owned by Jay Z. This is one reason why Shawn Carter has had her by his side for more than two decades.

Perez reputation grows as she was also part of the negotiation of Beyoncé’s formation stadium. The Rihanna Samsung deal that took place involved Desiree. All of this happens to take place with the help of the Chief Operating Officer of Roc Nation. A few months after the release of Jay-Z’s 4:44 album which happened to be his 14th album being top in the billboard, there was a mega gain after the investment of Tidal by sprint. This earned the MC the platinum plaque just before the official release of the album. The album was also utilized as a powerful promotional tool having had 600,000 album units. There was also the realization of 21% profit after a successful 4:44 tour which was sponsored by Puma.