Richard Liu Qiangdong is a man who is blessed with brilliant business foresight, and it can be seen in the success his tech company has achieved in a decade and a half. It is not a cup of tea for everyone to build such a huge business empire out of a small store in an electronic complex in Beijing. Achieving consistent growth is always on the business agenda of Richard Liu Qiangdong, and he works closely with the investors and his management team to come up with result-oriented business strategies. The efforts made by Richard Liu over the years have paid him off well, and the company has grown into one of the biggest e-commerce companies in China and is often referred to as Amazon of China.

One of the reasons why JD.com is often compared to Amazon is because both these e-commerce companies started out small and went on to dominate the e-commerce sector in their respective sectors, and follows the direct selling model. Richard Liu Qiangdong decided to follow the direct-selling model for JD.com because it would ensure that the products would cost lower than what the competitors offer it for to the consumers, and it would ensure better quality-checks. It is one of the biggest issues in the largest e-commerce market of China that the customers are delivered counterfeit or cheap quality products, while the website showcased something else altogether.

Richard Liu Qiangdong has kept JD.com away from such criticism by investing heavily in its quality checks processes and customer services, which closely monitors what the customers are looking for and saying about the company. Richard Liu says that Jingdong can only survive in the market if it listens to what its customers want. He also ensures that the company is using its resources well and is reducing waste wherever possible. The company also uses solar energy in different warehouses so that they can reduce the usage of non-renewable sources of energy. They also encourage other businesses to do the same to reduce their carbon footprint. Click here.