Recently, Lori Senecal has decided to leave her role as Global CEO of CP+B, only remaining in the seat long enough to warm it for her successor who will take it over at the beginning of 2018.Those of us who know her, know she has earned her retirement. But for the rest of us, now would be a good time do briefly go over her assent.
When Lori Senecal was in school, she was more of an introvert, sticking to her gymnastics and becoming a coach shortly after leaving school. Lori was quick to question that career path however and enrolled in a business degree at Montreal’s Mc Gill University.
Immediately after graduation, however, she was all but dumped into a whole new world one of gratuitous human interaction and daily public speaking. Any introvert will tell you that is their worst nightmare. She overcame this fear with preparation and, as a direct result of facing that fear, Lori came out stronger, to quote the woman herself “If you go in the direction of your fear, chances are you will grow and become more confident and better for it”.
According to Adweek, it was her preparation that directed her colleagues to offer her a promotion to account management for the Canadian Coca-cola account in Toronto. This did not last long as the president of the Toronto branch suggested that she pursue bigger goals, this sparked her movement to the New York office, where she met her future husband. Within three years of movement to the office, she became president of it.
Three years after becoming president of the New York office Lori was called on by the CEO of the company to succeed the founders of the Kirshenbaum Bond & Partners despite that they were already looking at different successors. Despite this Nadal, the CEO from earlier had insisted she replace them when they left. This is the position is the position she has held until this very year, and the last one she is holding before her well-earned retirement at the end of this year.
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