Having given up his stake in the Atlanta Hawks in 2014, Bruce Levenson became more invested in his philanthropic efforts. This led to him seeding his new foundation, the Do Good Institute at the University of Maryland. It’s changing quite a few things about traditional higher education and campus life.

Levenson founded the Do Good Institute (https://www.benzinga.com/news/17/03/9165680/university-of-marylands-non-profit-initiative-is-changing-higher-education) with the intention of getting undergraduate students more invested in taking part in charitable causes. This means getting into the habit of volunteering their time, but also in developing a more firm understanding of the inner workings of philanthropic organizations. With his initiative, Levenson intends to get those students with an entrepreneurial spirit driving their careers to understand the business savvy needed to help such organizations stand out from the competition and succeed in affecting the change they see as essential. Having spent a great deal of time in philanthropy himself, Levenson has seen the most successful organizations operate like businesses do. With this initiative, he hopes to give those enterprising undergrads the tools they need to set up their organizations and strive for success with the odds in their favor.

After seven years and several organizations up and running from those affiliated with the initiative, Levenson sees a bright future for the Do Good Institute. With courses becoming more present online and campus life seeing less students being engaged, Levenson hopes that this initiative will give young people the necessary incentive to be more present in the physical world while at the same time introducing an element that may combat some of the negatives that accompany the digitization of higher education.

About Bruce Levenson:

Bruce Levenson co-founded the United Communications Group, a business information company with more than 40 years in operation. He was a former owner and governor of the basketball team the Atlanta Hawks, read more on forbes.com.

Levenson is a longtime sponsor of the Holocaust Memorial Museum. He’s served as President of the I Have a Dream Foundation. Together with Karen, his wife, Levenson founded the Center for Philanthropy and Nonprofit Leadership headquartered at the University of Maryland.