Gustavo Martinez has forged a successful career in the field of advertising and marketing. He has been in the business for 35 years, and he has spearheaded some of the most famous ad campaigns. His ideas have had a lasting impact on popular culture around the world.


Gustavo Martinez has worked for some of the biggest names in business. He was the CEO of J. Walter Thompson Worldwide. He was the president of Olgilvy and Mather among other high profile companies. Gustavo is happy to share his knowledge an experience. He sees the ad industry as an art form, and while other industries value repetitive work, the ad industry looks for people who can think outside of the box. It is certainly a field that rewards people who are creative. That means leaving people alone to find inspiration. Creative people often do not do well under micromanaging techniques. Gustavo fosters a creative atmosphere where he works. That often means that a lot of the time Gustavo just listens to his employees rather than telling them what to do. He is always looking for the best talent to recruit to his company.


Despite startup companies having a 90% failure rate, Gustavo is dedicated to help them set up their marketing side of things as soon as they are formed. Gustavo uses Massive Data Heights to analyze vast amounts of data from people posting on the internet. Gustavo has a 10-12 hour day, but he makes sure to spend the mornings with his family. He also spends the beginning of the day looking through emails and keeping up to date with business news from around the world.


Gustavo is also heavily involved in charity work. He sees it as far more than just a way for a company to look good. He is passionate about a variety of causes. One area that Gustavo sees as being a big part of the future is the Internet of Things. By using all types of digital and internet applied devices, Gustavo sees an integration that had not fully been explored. Even things as simple as a fridge telling a customer when they need an item is still in its infancy. While there will be many changes in the future, Gustavo knows the importance of studying the past and those who have come before you. With that in mind he wants new people to the business to take the time to ask questions of people who have been in the industry for a long time.


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