Flavio Maluf is the chairman of Eucatex. This company is one of the largest producers of floors, partitions, door, MDP and MDF panes, wood fiber sheets, paints and varnishes in Brazil. The company is based in Sao Paulo and uses eucalyptus as a raw material for all that they produce.
The company was founded in 1951 and invests in land and reforestation to guarantee that raw material supplies won’t dwindle. Eucatex corporate headquarters are in Sao Paulo but they have offices all over Brazil and even abroad. They have developed the Environmental Education Program or PEA known as Casa da Natureza. The project takes place in various cities in Brazil and most of the workers are students. The program mostly focuses on the preservation of the environment, the importance of correct management of forests and on the importance of eucalyptus as a raw material.
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Flavio Maluf knows that urban tree planting can benefit society and that there must be recovery planting in degraded areas. This is part of the Eucatex Environmental Education Program to teach others about forestation. Eucatex relates directly to the community around them. The main goal is to let society know about the possible impacts of forest operations and to carry out a socio-economic diagnosis. The project is chaired by Flavio Maluf who sees to it that actions are planned which contribute to the quality of life and the community in general.
Eucatex has also developed an apiculture program with the intention of generating income for families living in the regions covered by forest by providing apiculture pasture so that beekeepers can produce honey from the flowering eucalyptus in the forest. Flavio Maluf’s company also generates about one thousand jobs and helps to stimulate the local economy by providing jobs hospitality and other sectors. The company also strives to preserve forest by preventing fires especially during the seasons there is the most risk. They construct firebreaks and always keep the local community aware of this so if fires break out they can be detected quickly and eliminated before they spread.