Jonathan Teller and Sanjiv Mehra were looking to found their own new lip balm line they wanted to create something different from what the market already had to offer. Their goal was to create a product that was not only fun and packaged beautifully but, something was truly healthy and beneficial for women’s lips. Jonathan and Sanjiv dove into the world of lip care head first and was surprised by what they found.

Almost 80% of women use some kind of lip care product or balm, that’s a huge market. Realizing that many of the products available on the market were basically the same and most made from the same companies, they founded eos, a product specifically made just for women.

In reviewing EOS lip balm and what makes it so successful, we think is the fact that it appeals to women and girls of all ages. There is a favorite flavor and color for every female. In developing the design and shape for the eos brand, they wanted something easy to locate in a purse or desk drawer. It isn’t always easy to know exactly what flavors will be a hit with consumers and just what would people think of the sphere-shaped containers, would they love them or hate them?

They finally settled on the perfect shape- a small egg shape that comes in an array of beautiful colors, some pastel and other colored more brightly. Jonathan and Sanjiv were confident that the contents would be just as amazing as the packaging it came in. When you try EOS for the first time, it not only tastes amazing, but it also makes your lips feel soft and enriched.

They contain softening ingredients such as shea butter, SPF protection You also never have to worry about the lip balm rolling up into the cap. There is no twisting to be done with the EOS eggs. They offer special edition holiday balms, fruit flavors, sorbet, twists and more. The EOS brand appeals to a 7-year-old and the 37-year-old professional, it’s just that good!