L’Oreal is one of the most popular beauty product brands in the market today. The company is headquartered in Clichy, France, and they have been hiring only the best individuals who could lead the company to success. One of the most interesting individuals working for L’Oreal is Dan Bethelmy-Rada, a Venezuelan-American who is now based in France and was given the role as the company’s Vice President for Global Marketing. Dan Bethelmy-Rada said that working for L’Oreal would require patience and determination, and he would always have a busy day because of the demands of the company. He would find himself meeting with his team, or discussing things that they should do to keep the products selling. Sometimes, he would go out and look at the products on the market, and ask the consumers what they feel about their line of beauty products.
Dan Bethelmy-Rada said that his role in the company is important, and one of his goals is to create the beauty products of tomorrow. He is working with the laboratories owned by L’Oreal, and providing his input about how the products should look and what kind of effect it should have. Through his efforts, L’Oreal’s products are being sold in the global market, and through their investment in advertising the product, more people are becoming aware of the brand, and their effective marketing campaign allowed L’Oreal to grow into a multi-billion company. Last 2017, L’Oreal posted revenue of more than 26 billion euros, making them the largest cosmetics company in the world.
Dan Bethelmy-Rada also shared how he is actively participating in the determination of the product’s final look – from selecting the color of the product, the text, and the imagery. He said that a strong advertising campaign is required to continue running the business, and the most challenging part of his job is to convince others to make the switch. Dan Bethelmy-Rada stated that he is proud seeing where L’Oreal is now, and he also shared that it makes him prouder knowing that he was able to bring confidence to a lot of women who are using their products. He ensured their customers that L’Oreal would continue to produce high-quality products for their growing market.