Blake Mallen is the founder of ViSalus, and he has been earning a pretty penny from the gig economy before it was as popular as it is today. Over one-third of workers in the United States are serving in the gig economy, which means they are independent workers who serve with companies for shorter periods of time. The gig economy is growing at a very fast rate and is expected to continue growing as more people look to add to their income by setting up side jobs.
Looking back in time, it is clear that the idea of serving as an independent worker has been around for awhile. Baby boomers might have been the first generation to popularize a gig economy, but it is now coming back in an even bigger way. Blake Mallen has been focusing on this kind of work for some time and first began to question his own career path many years ago. He decided to partner up with Nick Sarnicola to create platforms that served the gig economy. Since then, he has helped many entrepreneurs build their own enterprises during their off-time.
What comes easy, goes easy. Don’t be afraid if what you really want is taking time. And I know it’s hard to hear when you’re in the middle of a steep climb, but when you get to the top, it will be the climb you’re in right now that made it worth it. pic.twitter.com/RKer2KEK2i
— Blake Mallen (@BlakeMallen) August 9, 2019
Blake Mallen helped to create Vi, which is an international lifestyle brand that focuses on health. He was able to capitalize on the gig economy by offering entrepreneurs a way of turning their side interests into thriving companies. He entered into the direct sales market and was able to disrupt the sector with his innovative ideas. He realized what others didn’t very early on, and this was that Millenials just didn’t feel connected to a direct sales kind of career. He was able to reach these people through social media marketing and other digital marketing methods.
Blake Mallen is now working with Sarnicola on his new project, which is a company named Liv. This is another lifestyle platform that helps people who are looking for a side hustle. Mallen recently commented that the gig economy is exploding right now and that there are many companies that are helping people to earn a living without having to become an employee. It is his love of creating new ventures and helping people in innovative ways that continues to drive him forward.
His Facebook page : https://www.facebook.com/blakemallen