EOS lip balm is the product of choice in the market. It is selling over one million units in a week and has a global market outreach. The company has a net worth of $ 250 million and still growing. They sell lip balms of different flavors such as honeydew, pomegranate raspberry, grapefruit, cherry, and mint among others. The products are marketed in all stores including Wallmart, Walgreens, Target and even beauty shops throughout the world. Famous celebrities like Miley Cyrus, Kim Kardashian, and Christina Aguilera have been spotted using the product.
EOS is splashed all over fashion and beauty magazines. According to the Fast Company interview, EOS was started to address the skin care needs of the consumers and offer varieties. It concentrates on oral care where it has realized high sales. The lip balm company specializes in organic and natural products, which are the most preferred by consumers.
An extensive consumer research helped EOS come up with solutions that meet the requirements of the beauty industry. From the research, it was found that women preferred lip balms that do not require hand application as it is considered unhygienic.
EOS created a product that was unique and different from others in the market. The product engages all the five senses as it feels good on the hands, have great colors on the orb, different flavors and smallest and make an incredible clicking sound when closing. The lip balm is priced at $3 (https://www.costco.ca/eos%C3%A2%E2%80%9E%C2%A2-Lip-Balm-6-pack.product.100322342.html) to compete well with other products on all drugstores.
The organic ingredients concept came about to address needs of women with reactions with the products already in the market. The aim of EOS lip balm is to create an emotional connection with its users. The company uses social media and endorsements marketing strategy, targeting millennial generations (women of 25 – 35 years) who are the largest users. In just seven years, the product has become a household brand