Peekskill Fire Department

Local news you care about.

Article Title: Julie Wainwrigh Views on the RealReal’s NewFunding

Article Text:

One of the greatest marks of a successful company is — access to funding. Funding enables a company to streamline its operations and more importantly reach new markets. Two years ago, The RealReal received one of their biggest funding in recent times — of more than $50 million. The funding from Great Hill Partners made this company one of the few companies in the e-commerce space to reach over one billion in valuation. Although the ultimate goal is to sell the company’s shares in the stock market, the current financial status is ideal for the entity. Julie Wainwright — who is the executive officer of this company — believes that in the next 12 months, the company will be ready for the next phase.

The current financial situation at this company has enabled the entity to accomplish the following. The RealReal is home to unmatched customer services. Prior to the above funding, the department was not as vibrant as it is today. Julie Wainwright believes that the advancement in this important department continues to make the entity — home to customer services. Second, the funding has also given the company the ability to reach new markets. Although the luxury market is still a small and selective market, it is still a rewarding market. The new funding has given the company enough resources to reach more potential clients. Finally, the funding gave this company a chance to hire some of the best professionals in the e-commerce and more specifically — talented fashion experts.

In addition to better customer services (and the right approach to luxury market), the company is home to professionalism. The RealReal is keen on making sure that every contact between a customer and the company is beyond reproach. In less than ten years, the company has adopted some of the most innovative policies — that aims at ensuring the client’s expectation is realized. In the recent past, the entity has gained a huge following all the major social media platforms. Julie Wainwright points out that embracing social media is not only important for the company’s growth but also a chance to expand interactions platforms with clients. The RealReal is arguably one of the most followed company on Instagram and Twitter.

End Of Article

Dan Bethelmy-Rada: The Man Behind the Marketing Success of L’Oreal

L’Oreal is one of the most popular beauty product brands in the market today. The company is headquartered in Clichy, France, and they have been hiring only the best individuals who could lead the company to success. One of the most interesting individuals working for L’Oreal is Dan Bethelmy-Rada, a Venezuelan-American who is now based in France and was given the role as the company’s Vice President for Global Marketing. Dan Bethelmy-Rada said that working for L’Oreal would require patience and determination, and he would always have a busy day because of the demands of the company. He would find himself meeting with his team, or discussing things that they should do to keep the products selling. Sometimes, he would go out and look at the products on the market, and ask the consumers what they feel about their line of beauty products.

Dan Bethelmy-Rada said that his role in the company is important, and one of his goals is to create the beauty products of tomorrow. He is working with the laboratories owned by L’Oreal, and providing his input about how the products should look and what kind of effect it should have. Through his efforts, L’Oreal’s products are being sold in the global market, and through their investment in advertising the product, more people are becoming aware of the brand, and their effective marketing campaign allowed L’Oreal to grow into a multi-billion company. Last 2017, L’Oreal posted revenue of more than 26 billion euros, making them the largest cosmetics company in the world.

Dan Bethelmy-Rada also shared how he is actively participating in the determination of the product’s final look – from selecting the color of the product, the text, and the imagery. He said that a strong advertising campaign is required to continue running the business, and the most challenging part of his job is to convince others to make the switch. Dan Bethelmy-Rada stated that he is proud seeing where L’Oreal is now, and he also shared that it makes him prouder knowing that he was able to bring confidence to a lot of women who are using their products. He ensured their customers that L’Oreal would continue to produce high-quality products for their growing market.