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Dick DeVos Wears Hats for Both Business and Philanthropy

Dick DeVos is an extremely successful businessman, entrepreneur, and philanthropist who has been the driving force behind some of the most significant growth in Michigan’s second-largest city, Grand Rapids. Mr. DeVos’ hometown, Grand Rapids has been the benefactor in many considerable ways from all the efforts that Dick and his wife Betsy have put forth to strengthen the economic and educational footprint in this part of the state. Their efforts in these areas, as well as the extraordinary philanthropic outreach they still have, reach back to the early 1990s.


Already a man of considerable influence in Grand Rapids (DeVos was on his way to becoming CEO in his family’s Amway Corporation business), Dick became concerned when word was going around in 1991 that there were efforts proposed by some to the backing of the construction of a multi-purpose sports and convention area north of downtown. He didn’t want to see Grand Rapids adversely affected in a way similar to what Detroit went through when both the Lions (NFL) and Pistons (NBA) moved out of downtown Detroit in the early 1970s, economically crippling the already struggling city.


Mr. DeVos brought a group of business leaders together to form Grand Action, which was instrumental in such key construction downtown that included the DeVos Place Convention Center, Van Andel Arena, the DeVos Performance Hall, MSU’s medical school, and the Grand Rapids City Market.


Dick and Betsy have spent their lives working to support changes in institutions and policies, primarily in state laws affecting labor and education. And the9r tremendous outreach in the state is felt by their Dick & Betsy DeVos Family Foundation, which from 1989-2015 has reportedly given away $138.7 million to many most worthy causes in the community. These include contributions to health and human services, leadership programs, arts and culture, churches, and policy initiatives focused on scholarships for private schools and education reform.


One project that both Dick and Betsy are very passionate about and proud of its growth, is the growth of the West Michigan Aviation Academy, a non-profit charter school in Cascade Township, MI. Started in 2010 by Dick DeVos, and encouraged by then-nominee to head the U.S. Education Department wife Betsy, this public high school in West Michigan has flourished. Enrollment numbers at the Academy jumped from 80 students, attending classes in rundown office space at Gerald R. Ford International Airport, to 600 in their own building.


Like other traditional public schools and Michigan charter schools, the school is tuition-free, operating on funds per student allowance from the state of Michigan. Striving to ensure the success and growth of the Academy, the DeVoses have also contributed millions of dollars to the program, as well as providing a $3 million no-interest loan which went to the expansion and equipping of their building.


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Gustavo Martinez Shares his Knowledge of the World of Advertising

Gustavo Martinez has forged a successful career in the field of advertising and marketing. He has been in the business for 35 years, and he has spearheaded some of the most famous ad campaigns. His ideas have had a lasting impact on popular culture around the world.


Gustavo Martinez has worked for some of the biggest names in business. He was the CEO of J. Walter Thompson Worldwide. He was the president of Olgilvy and Mather among other high profile companies. Gustavo is happy to share his knowledge an experience. He sees the ad industry as an art form, and while other industries value repetitive work, the ad industry looks for people who can think outside of the box. It is certainly a field that rewards people who are creative. That means leaving people alone to find inspiration. Creative people often do not do well under micromanaging techniques. Gustavo fosters a creative atmosphere where he works. That often means that a lot of the time Gustavo just listens to his employees rather than telling them what to do. He is always looking for the best talent to recruit to his company.


Despite startup companies having a 90% failure rate, Gustavo is dedicated to help them set up their marketing side of things as soon as they are formed. Gustavo uses Massive Data Heights to analyze vast amounts of data from people posting on the internet. Gustavo has a 10-12 hour day, but he makes sure to spend the mornings with his family. He also spends the beginning of the day looking through emails and keeping up to date with business news from around the world.


Gustavo is also heavily involved in charity work. He sees it as far more than just a way for a company to look good. He is passionate about a variety of causes. One area that Gustavo sees as being a big part of the future is the Internet of Things. By using all types of digital and internet applied devices, Gustavo sees an integration that had not fully been explored. Even things as simple as a fridge telling a customer when they need an item is still in its infancy. While there will be many changes in the future, Gustavo knows the importance of studying the past and those who have come before you. With that in mind he wants new people to the business to take the time to ask questions of people who have been in the industry for a long time.


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Bhanu Choudhrie an Investment Strategist and Seasoned Entrepreneur

Bhanu Choudhrie is a prominent strategic investor who has been able to create a successful business right from scratch. Choudhrie was born and raised in Delhi India and later immigrated to the US in search of quality education. He successfully got admitted to the University of Boston where he pursued a course in International Business as well as marketing. Choudhrie after school being an entrepreneur at heart saw lucrative diverse business opportunities in London UK and as a result in 2000 relocated there. In 2002 Choudhrie started C&C Alpha Group a family-owned private equity firm with investments spread in various sectors and different countries. The firm also serves as a holding investment company for a group of seasoned venture capitalists.

Bhanu Choudhrie at C&C Alpha Group serves in the capacity of executive director, and he is the general overseer of the firm’s investments and growth and expansion strategies. C&C Alpha Group investments cut across multiple industries, and they include hospitality, real estate, healthcare, and aviation, among others. The company boasts of high-end restaurants, commercial and residential properties in the UK, UAE, and Asia. Also, the firm has invested heavily in the aviation sector and owns a state of the art aviation training school in the UAE and the Philippines. The firm also has interests in the utility sector and runs Alpha Utilities which is a subsidiary company of C&C Alpha Group. Alpha Utilities has won significant contracts in the UAE for the supply of desalinated water to the undersupplied regions.

Bhanu Choudhrie firm C&C Alpha Group is an award-winning company in the hospitality sector. The Group subsidiary firm Shanti Hospitality runs several awards winning brands such as the Ananda spa resort located in the Himalayan foothills in Northern India and the Nira Hotels and Resorts. The Nira Hotel brand boasts of The Nira Alpina Resort that is regarded as the top hotel in the Swiss Alps. The Nira Alpina is the only ski-in ski-out hotel in the Swiss Alps, and for three years 2013, 2014, 2017 has been awarded the TripAdvisor Certificate of Excellence. Bhanu Choudhrie, besides being an accomplished businessman, is also a philanthropist and a generous donor of charitable causes in the community. Choudhrie is one of the directors of the Path to Success charitable organizations that seeks to educate and help disabled people.

The Life of Vijay Eswaran


Vijay Eswaran has a great story that many people can relate to. As a young child, he grew up in a poor area to hard working parents. He knew at an early age that he wanted to do something great with his life. Vijay Eswaran is the founder and CEO of Qnet, which is one of the largest internet commerce sites in the world. There are millions of active users every month on Qnet, as people come to buy and sell goods. All over the world, there are people who sell products on Qnet in order to earn a higher income for their families. For people that sell products, it is a great way to increase income and have fun while doing it. Vijay Eswaran has had great success in life and people can learn from it. Here are some of the biggest lessons that we can take from the life of Vijay Eswaran.

Start Early

One of the biggest reasons that Vijay Eswaran was able to achieve great success in life is because he started early. He knew at an early age that he wanted to go in to business for himself. As he was growing up, he saw the potential that the internet revolution offered the world. Vijay Eswaran studied hard and learned how to code on the internet when building Qnet. If he had not started when he did, he would not have been on the leading front of the internet revolution. Vijay Eswaran shows us that the earlier you start on a dream, the sooner it is that you can finish it.

Take Risks

Many people live boring lives in which they never take a risk. There are many people that are worried about what others think. In addition, many people have a false sense of security in their daily job. Vijay Eswaran was never comfortable living a normal life, and this helped to propel him to where he is today. There is no doubt that if he did not have the ability to take risks, he would have never accomplished what he has. If you have a big dream it needs to be something that you are willing to risk your finances and life for.


Qnet is one of the largest commerce sites in the world. There are many great aspects about the website, but one of the best is the fact that people can buy and sell goods online for a profit. This is a great way for people to learn about running a business in a low risk way. Vijay Eswaran started and founded the company and has had great success because of Qnet.

The Story of Mark Holyoake Fixing a Nation

All around the world, the one trait all humans have in common is the need to eat food. This makes the food sector a lucrative business with a low risk potential. Consumers from all walks of life will likely at least give the business some thought. Mark Holyoake runs a private equity and real estate investments firm that works with food business in both domestic and international achieve sustainable business models. He has nearly three decades in the industry and is constantly looking for ways to make the world a better place. Mark Holyoake recently sat down with Ideamensch to discuss the important moments of his journey.

Mark Holyoake entered the industry in 1995 during a period of economic transition. Companies were moving away from analog technology and pursing more efficient means to conduct transactions. Mark Holyoake realized that he couldn’t sit on hands and wait for things to happen. He choose to put himself out in the open by investing in companies both at home and abroad. In a matter of years he had amassed a significant portfolio of companies and clients that he knew. This forever laid the groundwork for personal business. However, what goes up in the world will often have to come down at some point.

That classic saying came true in 2009 and 2010 when the global economy took a massive blow. Businesses closed up shop around the world and some countries did not fare as well as others. Ireland was an isolated island nation that found itself struggling in the economic aftermath. However, Mark Holyoake’s international experience brought an entirely new dynamic into the game. He believed the country already had all the assets it needed to get back on its feet. All he had to do was restructure the system a little. Mark Holyoake brought seafood corporation into the rest of the region.

This moment opened Ireland up to the world and allowed money to flow back into the country once again. This career defining moment forever upped his status in the world. There was nothing standing in his way.

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Marketing and Advertising Consultant Gustavo Martinez Explains Successful Marketing Techniques

If you ask Marketing and Advertising Consultant Gustavo Martinez what the key to his success is he will boil it down to appreciating people. Martinez understands that recognition of a job well done is as important as a good compensation package. “Ruthlessly magnanimous” is how Martinez describes his approach to recruiting the best and the brightest. When he finds a creative genius Martinez offers them every inducement necessary to get them to sign on. Gustavo Martinez respects everyone he deals with stating that “Everyone…has interesting things to say and contribute”.


Gustavo Martinez’s Career


Gustavo Martinez has spent thirty years in advertising and marketing. He has been involved in creating ads that have earned a permanent place in pop-culture. Martinez is a former CEO of the 154-year-old marketing and communications company J. Walter Thompson Worldwide. During his time at McCann Worldgroup Martinez was president of a company that employs 20,000 people in 100 countries. The advertising firms Henkel and Price Waterhouse and Ogilvy and Mather have benefitted from Gustavo Martinez’s talents.


The Importance of Creativity in Marketing


“Creativity is the raw ore from which great marketing campaigns are forged”, states Gustavo Martinez. For his part, Martinez has put the creative aspects of marketing behind him and now focuses on the administrative end of the business. The one challenge in employing creative types is that they normally don’t function well within the confines of set working hours and company rules. That is why Martinez hirers his creative team to function as consultants which he explains is a synonym for an independent contractor.


Helping Start-Ups Survive


If 100 start-up companies began operation today three years from today only 10 would still be operating. Gustavo Martinez is committed to reversing that statistic. He explained that start-ups traditionally take a hit and miss approach to establishing themselves. In today’s market, the hit and miss approach no longer works. Martinez gives start-ups a fighting chance through the use of analytics, technology, and design functionality.


The Internet of Thinks and Marketing


Imagine that every smart appliance in the world is connected to the internet. Further, imagine that companies have access to that information and you have a basic understanding of the Internet of Things (IoT). Despite the IoT’s potential to move product, Gustavo Martinez feels that the Internet of Things is underutilized by businesses. To illustrate this point Martinez uses the analogy of an ice cream vendor having access to information from a customer’s smart refrigerator. The refrigerator would not only keep the vendor apprized of conditions conducive to ice cream consumption the refrigerator could tell the vendor what flavor its owner would be most likely to buy.


For updates, follow Gustavo Martinez on twitter.

The Business Career of Marc Beer

Nowadays, Marc Beer is known as a successful CEO and businessman but things weren’t always going so smoothly for him. So how did he first get his start in the business field? Well, it all started back in 1983 when he first enrolled at Miami University. Upon graduation with a BS in Business, he started his career by accepting a position at a company called Abbott. During his six-year tenure there, he served as the director of development and sales training. Over the years, he managed to work his way up in his field and establish himself as one of the most adept businessmen in America. This eventually led to him becoming the founder and CEO of his own company known as Viacell, a business dedicated to preserving stem cells in an effort to find cures. 

First founded in 2000, the company found immense success and eventually went public five years later. However, by 2007, he had already sold the company and was looking to move on to bigger and better things. Before he could, however, tragedy struck the Beer family. It seems his wife suffered from a pulmonary embolism and this resulted in her devastating demise. After the torturous mourning process, he became a stay-at-home dad to look after his three kids and ensure that they were well-cared for. However, it wasn’t long before his daughter made him realize that the business world needed him and he soon jumped back into the game by starting a new enterprise called Renovia in 2016. 

Based out of Boston, the company focuses on developing and commercializing medical equipment that can help potentially save the lives of countless sick people around the world. It’s making quite an impact already as some of the disorders they’re seeking to treat effect nearly a quarter of women around the nation. Some of the diseases include endometriosis, uterine fibroids, and interstitial cystitis. Of course, he doesn’t take any of this success for granted and he has said repeatedly that, at the end of the day, his primary goal is to give back to the community as much as he can and help as many people as possible through his various business practices and products. 

Of course, he had to go through a lot to get to where he is today. For a while, he was working at companies such as Biostar Inc and Genzyme where he worked in the marketing department to help promote their line of products. He has also provided advice to future aspiring entrepreneurs by telling them to always have a good financial strategy, focus on giving back to those in need and to always be willing to make compromises for the greater good. Learn more:

Richard Liu Qiangdong Views on Professionalism in the Tech-based Markets

In a 2018 report on the most lucrative niches in the world of investment, tech-based companies topped the list in terms of profitability. One of the people that have been instrumental in this shift is — Richard Liu Qiangdong. Business journals have labeled him the father of virtual markets, thanks to his unmatched contributions to this market. In his market, Liu is also synonymous with many things, but he is more popular because of his company’s success and his outstanding contributions to the market. His journey in this new market is, however, an illustration of his view on professionalism, productivity, and more importantly, his views on customer satisfaction.

In the past two decades, the chair has appreciated the importance of partnerships, especially in the new market. He is, therefore, one of the people that have invested heavily in partnerships, especially with other stakeholders. Thanks to his beliefs on partnerships and collective approach to projects, Richard Liu Qiangdong has redefined the market in the following two ways. First, the partnerships have enabled him to find the right partners to his own company and therefore discovering the right investors for his company. Second, has moved to other new markets, and the business executive believes that this growth is because of his social capital. Twenty years ago, the market was relatively unstructured, but Liu points out that technology is one of the reasons why the market is currently competitive and efficient.

Therefore, each policy in his company must acknowledge the importance of technology and more importantly, each tech-based policy must help the company to improve its interaction with customers. In the last 48 months, Richard Liu Qiangdong has been instrumental in different tech based investments within the company. For example, Liu was instrumental in setting up an analysis lab, where the company will be able to analyze all the market trends and transform them into actionable information. Liu believes that the lab is the future of understanding human consumptions. In addition to all these projects, Richard Liu Qiangdong appreciates the effort of his employees, especially in this era where the personalized shopping experience is vital. In order to ensure that the culture of customized shopping continues, he believes in creating working spaces that are employees-centered.

If you want to learn more about him: Click here.

Entrepreneurship From Bhanu Choudhrie’s Perspective

Bhanu Choudhrie comes from New Delhi, India. It is his birth country. His career mainly involves strategic investing, philanthropy as well as being the founder of C&C Alpha Group. He deals with investments in real estate, hospitality, among others. His strategies bring about the birth of other companies and ensuring that their businesses are successful.

He studied at Boston University and pursued international Business and marketing. He is the mind behind C&C Alpha Group, which he established in 2001. With him at the helm of it, it has grown to become a successful company investing in various countries, including the Philippines and India.

Bhanu is a determined entrepreneur who holds various leadership positions in different boards. Throughout his career, Bhanu Choudhrie has been awarded numerous times due to his work towards society exercising his entrepreneurship and philanthropy.

Bhanu Choudhrie’s family has been investing in real estate market for over 25 years. His idea to start his company came from the family trend that started a long time ago. The aim behind it was to include all the elements of his family’s business ventures to create his own.

Typically, Bhanu Choudhrie wakes up at 6.00 am. He goes through his emails and later checks the day’s news. Some of his favorite Television channels are CNN and Bloomberg and other Indian channels as well. He believes that the development of business strategies is essential, and he learns by watching these channels. He has breakfast at around 10.00am most whether or not he has travel plans or morning meetings. Answering calls and attending meetings takes the better part of the day. He tries to make sure that by 6.00pm, he has left the office.

Bhanu Choudhrie brings his ideas to life through surrounding himself with relevant teams. He views them as indispensable when it comes to executing ideas. He also works out from time to time by going to the gym, and this, according to Bhanu Choudhrie, makes him more productive. He thinks that most people don’t spend enough time before making decisions concerning investment.

Choudhrie encourages people to read educative books regularly. This, as well as his investment in good management teams, is one way he ensures that he grows his business.

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Ashley Lightspeed Investments

Ashley Lightspeed investment has prevailed over the years with Ashley Brassier an exceptional entrepreneur. Growing up Ashley lived with her father an outstanding architecture; she spent much time helping her dad run the business thus gained skills to draft a plan. In industry, Ashley Lightspeed has formed a partnership with numerous companies providing investors with predictions to use in the market and understand the needs of all their clients. She is dedicated to formulating new ideas in the business ensuring there are significant solutions to tale numerous issues in the entrepreneurial sector. See full article at

Ashley has changed the way of thinking of all their partners ensuring there is diversity in the company. She has advocated for females to join the retail market. As a graduate from Duke University Ashley Light speed understands all the basics of the market; hence she is a prominent analyst of the United States stock exchange. She has also gained skills and experience from Thumbtack where she was recruited on party planning including weddings. Ashley later decided to join Stanford University to further her studies, and upon graduation, she was ready to join Lightspeed venture partners.

Ashley Lightspeed has made significant contributions ensuring that all their clients are satisfied with the services offered. According to Ashley the best way to succeed in any business is socializing with prominent people and those who share the same ideas. Ashley is always on the ground to ensure she gains new ideas to promote the business. Ashley advice to the upcoming entrepreneurs to take risks to make it commercial. Ashely also urges people to be flexible and ready to adapt to new changes.

Previously Ashley wanted to be an architect but later realized she needed to change her destiny hence worked hard in a school of business to make her dreams come true.

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