Eduardo Sirotsky Melzer, also known as Duda Melzer or ‘Duda’, was born on 13th May 1972. He is the current chairman and the president of the RBS Group. He succeeded Nelson Sirotsky who is now the current chairman of the Board of Directors of the RBS Group. The company was founded by Eduardo’s grandfather Mauricio Sirotsky. Melzer is also the founder of the Digital e.Bricks which focuses on the digital sector and has its operations in Brazil and the United States. The RBS Group has over 15 radio stations and three newspapers. The company is considered to be one of the most successful family businesses in Brazil since it was set up almost 60 years ago.
According to Pauliceiadojazz, Eduardo Sirotsky Melzer graduated in Business Administration from Pontifical Catholic Universty of Rio Grande do Sul in 1998. He also holds an MBA from Harvard University in the United States. Before joining RBS Group in 2004, Eduardo first worked in Brazil in the financial and franchising market. During this time, his dedication and hard work made him rise to a position of master franchisor of the multinational Sweet Sweet Way. While in the United States Eduardo was also a senior analyst at Delphi Corporation and general manager of Box Top Media, one of non-traditional media in the New York. Check out Odiario for more info.
Eduardo highly emulates and admire the hard work and professionalism of his family since the start of the company. The success of the business came from the determination that he and his family have always maintained. In his career, Eduardo has been awarded severally including the Entrepreneur of the Year Awards 2015 (Ernst and Young) in the Family Business category. He was also featured in the Cambridge Institute of Family Enterprise 2015 leaders list. Eduardo Sirotsky Melzer is married and has three children.