Peekskill Fire Department

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How Mike is Changing Lives

According to a reliable study, almost eighty percent of the businesses in the modern times fail in their first years. Most of these firms will collapse in no time because the owners do not have the expertise and knowledge needed to venture into the competitive market. Most business owners need to understand that they have to work on their investments so that they can make good profits.

 

Mike Baur is a finance executive who has been in the department for a very long time. Baur is currently the chief executive director of a company known as the Swiss Startup Factory. The private company focuses on giving people in business the information and resources they need to transform their ideas into profitable ventures. Mike Baur has spent more than twenty years in the banking department, and he understands the challenges faced by investors who want to become wealthy.

 

Mike Baur was born and raised in a place known as Schaffhausen. The businessman spent most of his time at Freiburg for his education. At the moment, Mike is based in Zurich, and he is working hard to make things better for all the newbies in the market. When growing up, Mike Baur proved to the people around him that he was an entrepreneur from the heart. After graduating from the prestigious university of Rochester, the investor chose to enroll for an executive MBA from the popular University of Berne. This educational background has been instrumental in his career life.

 

As the chief executive officer of the Swiss Startup Factory, Mike Baur has been doing a lot to bring change in the society, especially among the young people. The company focuses on motivating and giving young entrepreneurs the knowledge they need to make profitable ventures in the competitive market. The company has managed to establish great networks in the world, and they have played a huge role in the success of the private firm.

 

When people in business join the startup company, they are taken through three-month training so that they can be equipped with skills of becoming great investors. After the end of the training, these individuals are given office spaces in excellent locations at Zurich Town. The company uses its networks to make sure that the investors transform their ideas into great businesses. Mike Baur has been working with the startup since it was founded several years ago, and he has done his best so that it can make an impact in the lives of many people.

 

The Sweetgreen Experiance with Nathaniel Ru

One of the best ways to find a market for an idea is to look around and find out what may be missing from that market. This was the basis for the restaurant Sweetgreen’s start. When partners Nathaniel Ru, Jonathan Neman and Nicolas Jammet attended Georgetown University together, they noticed a distinct lack of healthy restaurant options in the surrounding area.

With the unique combination of all three attending an entrepreneurship class together, all coming from first generation immigrant parents who started their own businesses, the three had the perfect background to strike out with a business venture of their own.

Backed by big name investors like Steve Case, Danny Meyer, and Daniel Boulud, the first Sweetgreen Restaurant was launched in 2007, shortly after Ru, Neman and Jammet graduated. The food was a hit with the locals, with it offering local, fresh, organic options for a more healthy dining experience. On top of the desire to want to feed people better food, the company is also driven by technology, with about 30% of all of its transactions happening online or on their own mobile app.
This is part of Sweetgreens strategy to run the company differently.

Five times each year, the corporate offices close and the employees spend a full day working at a restaurant to stay connected to the everyday business. With this, the company also doesn’t believe in having one large central headquarters with the co-CEO’s residing on both coasts. This allows the company to watch the market across the country and grow.

Co-CEO Nathaniel Ru believes that best way to grow the business is to start at the very beginning of the experience. Before even meeting with potential property managers when opening a new location, Ru meets with local farmers.

Sourcing locally grown vegetables are key to keeping Sweetgreen’s supply chain stocked with the freshest organic produce. Instead of requesting a certain crop, Ru also prefers to ask what the local farmers are growing instead. This helps eliminate food waste and gives the restaurant’s patron’s new veggies to try.

After this curtail step, it’s the restaurant design. Ru refers to as their “service design”, a combination of design, technology and storytelling. This design focus on personalizing the service experience to each customer instead of simply selling a product. Ru hopes that when someone comes into a Sweetgreens, they feel they’re being shown the whole experience and not being just given a dish.

Learn more about Nathaniel Ru:
https://www.linkedin.com/in/nathaniel-ru-b04a7310
https://angel.co/nathaniel-ru