Jose Auriemo Neto, the CEO and chairman of the Brazilian real estate developer JHSF, has led his company to expand not only throughout Brazil but also into Uruguay and the U.S. He first made it big for JHSF in the mid to late 2000s by taking it into the luxury retail sector. Their first luxury mall project was the massive luxury mall complex, Parque Cidade Jardim. The resulting largest construction project in the history of the company included the full relocation of 70 families and the construction of a cable-stayed bridge over a nearby river.
Today it contains not only 180 stores, but also residential buildings, commercial buildings, and academies. The stores boast such top international brands as Hermes, Pucci, Valentino, Red Valentino, and Jimmy Choo. It ended up being such a huge success that since that time luxury shopping complexes have been built in every major Brazilian city. Jose and his wife Mariana have two children. In his rare days off, he likes to spend time with his family and to golf.
Jose is the son of Fabio Auriemo the co-founder and former CEO of JHSF. Jose officially began working for JHSF in 1993. In 1997 he founded JHSF’s child company Parkbem, a small chain of parking lots. The following year he successfully secured the rights for JHSF to build its first retail store which would be called Shopping Santa Cruz. It was around the same time that they began the Cidade Jardim project that Fabio retired with Jose assuming the top position. Jose says that most weeks he will work all seven days from about 7 a.m. until about 9 a.m.