Entrepreneur Carlos Alberto de Oliveira Andrade is the founder of The CAOA Group. The CAOA Group is an automobile distributor; they are currently a distributor of Hydundai, Chery, Fold, and Subaru in Brazil. In 2017 the CAOA Group spent sixty-million to acquire 51 percent of Chinese automaker Chery operations in Brazil, and was forming a new company naming it “Caoa Chery”. The CAOA Group has established itself as the largest Ford dealership in Latin America.
Carlos Alberto de Oliveira Andrade got his start in the automobile industry in 1979, when he went to purchase a Ford Landau from a Ford dealership in Campina Grande before he had a chance to pick up his vehicle, the dealership went bankrupt. To compensate Dr. Carlos he stayed as a manager of that dealership to make up for his payment. Nearly six years later, he founded the company CAOA, through his strategic direction, the company’s success continues to grow.
In the early 90s, Brazil began to open its doors for importing vehicles. Importation in Brazil was previously prohibited. The CAOA group became the official importer in Brazil of the French automobile manufacturer Renault brand; they became Renault’s exclusive importer. Within the next 3 years, Renault rose to become the fifth imported brand in the entire market. Eventually, when Renault decided to take back its importing duties in Brazil, CAOA cased to represent the brand, because of this, the Renault dropped to number ninth place the following year.
In 1998 Carlos Alberto de Oliveira became the official importer of the Japanese automobile manufacturing giant Subaru. Subaru’s sales tripled in less than a year. Previously Hyundai sales in the country were not very successful, that was until in 1999 when CAOA became their official importer, Hyundai’s Tucson model grew to become their leading imported vehicle. The CAOA Group continued to expand its empire, in 2006 they became the largest Fold dealer in Latin America, and eventually, they were named the exclusive importer and distributor of brands Sabaru and Hyundai in the country.
In 2010, Dr. Carlos’s company built the first Hyundai plant in Brazil. The Hyundai CAOA automobile plant produced yearly revenue of 1.2 billion. His brilliant entrepreneurship is why E Dinheiro Magazine awarded him the coveted title Entrepreneur of the Year in Industry.
Know more about CAOA’s history here: https://caoa.com.br/historia