Many businesses in E-commerce do not make it. They are not able to withstand the commitment it takes to build a long-term business. Richard Liu has been able to expand his retail stores into much more than even he could have expected. Richard Liu started with just one store. He allowed that store to generate income and then he expanded into twelve chain stores in China. After a couple of years, the stores’ income grew to nine million per year.
Then Richard Liu decided to bring what he had created offline, into the online space. He started JD.com. There are a number of things that make this platform different. They actually have a logistics company. This helps to ensure that the packages get to destinations without being damaged. They also only have products on their website that come directly from the manufacturer. This is something that his customers definitely like.
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